Digital Communications

For any brand to be successful online, its social media presence needs to create a dialogue with the consumer using quality content and high impact visuals. We know how the industry works and what works in the industry – from kicking up your likes, driving engagement, attracting the correct target audience, handling your tweets, to acing your Instagram – we’ve got you covered. As a company with a strong focus on creativity and innovation, we have a team of analysts who carefully study your brand, understand its boundaries and develop customized advertising campaigns to increase engagement. We devise high quality Facebook ad-campaigns to promote brand understanding and to create a loyal targeted digital community that directly impacts your sales. Our campaigns are driven by goals that are realistic, measurable, specific, and time-bound, and can be integrated offline.

• Brand Strategy & Management – For your brand to break through the clutter, you need a robust roadmap, managed by experts. We help you build a strong brand identity, based on your brand values.
• Social Media Monitoring – Above all, we are result and research-oriented. Our meticulous analysts keep a constant eye on numbers, trends, competitors, and innovations, to propel your brand by addressing gaps and seizing opportunities.
• Digital Reach (ROI) & Targeting Strategy – Platforms such as Facebook, LinkedIn and Twitter have prolific targeting capabilities so that your content cuts across user type, demographics and interest levels to reach the right audience. Our experts know precisely how to target and promote your content with heavy return on investment.
• Social Media Creatives – In order to maintain a consistent and constant brand narrative online, social media creatives are extremely important. We help you keep your story running through a wide assortment of creative content, both premeditated and topical.
• Cross Channel Promotion – The power of omni-channel marketing can be amplified via cross-channel promotion, wherein an integrated marketing strategy for all channels is utilized. We create content that seamlessly fits in with all channels, thereby eliminating the need to create separate strategies for separate mediums.

We provide a full-suite of Internet marketing services. From conceptualization and strategy to final-stage execution, we implement your entire digital marketing strategy, because we adopt a 360° approach to digital marketing, our services include SEO, Social Media Marketing, Pay-Per-Click Advertising and Application Development. Search Engines are the most effective way to get your website noticed by potential customers. Search Engine Optimization or SEO is a science that analyzes search engine algorithms. With a PPC or pay-per-click campaign you can be choosy about who comes to your website. You will want targeted traffic because in a PPC campaign, every click on your ad costs money.

Changes to your business, both positive and negative, need to be communicated effectively to your staff, suppliers, shareholders, investors, bankers, and business partners. A well-crafted communications program should form an integral part of any financial improvement program, whether it is explaining a restructure, settling a nervous consumer market, creating a positive Information Memorandum, or just reassuring your financiers that your business plans are still on target. In a world of 24 hour news cycles, social media and swinging voters, stakeholder loyalty can be easily swayed by events beyond our control. Long range Marketing plans can often go out the window, and more than ever, companies need to be able to react quickly to market forces to maintain control of their brand’s image and story.

Genesis has a highly experienced Marketing arm that works in tandem with our financial team partners, and is adept at grasping the market implications that a restructure or capital raise can have on your various stakeholders. We are then able to provide you with the communications tools and advice you may require in developing a new brand or refreshing an old one, creating a dynamic Corporate Communications program or advise you on the most effective and creative means of delivering media messages to customers, stakeholders & investors across a multitude of distribution platforms including press, digital, print, and social media.